Machine Learning and Artificial intelligence work together hand in hand. To implement, AI we need machine learning to develop knowledge and accuracy. Machine learning can be defined as a knowledge and skill development/enhancement by the machine through its experience of work and then allowing it to learn on its own without being programmed. That is,… Continue reading The 3 types of Machine Learning – Explained
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Data handling with SQL database
Data! This is all that our future is going to be about. Even our present is depending more and more on data. When this huge data comes up we ought to make sense out of it to know what it’s all about. Data from countries worldwide is coming up. We need to store both the data that has already been collected and the continual coming data.
How to track UTM parameters using Google Tag Manager
Usually, URLs are tough to understand as they have long links and random numbers in them. It becomes difficult for digital marketers to understand them and conclude the link/ campaign that brought traffic. UTM or Urchin Tracking Module parameters can easily sort your data to know from which campaigns the traffic is coming and which… Continue reading How to track UTM parameters using Google Tag Manager
10 Reasons why Tableau is an awesome tool for Data Visualization
Tableau is one of the best Data Visualization tools which is mostly used for Business Intelligence. It helps to gain business insights by using visual elements like charts, graphs, and maps to see and understand trends, outliers, and patterns in data. In this article, I am going to talk about the 10 things that make… Continue reading 10 Reasons why Tableau is an awesome tool for Data Visualization
What are scopes in Google Analytics
There is no doubt that Google Analytics is one of the best tools to implement digital analytics tracking on a website and it’s being most widely used. But most of its important components are often misunderstood by people or simply they are not aware of them. Scopes is one of those features. Today I am… Continue reading What are scopes in Google Analytics
15 awesome things you can do with Google Sheets – Tips & Tricks
Google sheets are an awesome online platform for data entries. This smart tool is getting famous with each day passing by. Google has always been innovative with its product ideas and the Google sheets are a perfect example of that. You can even share these sheets with your partners so that they are aware of… Continue reading 15 awesome things you can do with Google Sheets – Tips & Tricks
How to use Attribution Models in Google Analytics
Google Analytics attribution models play an important role in conversion tracking of a customer’s journey but sometimes they are not properly understood by many people. Today I am going to briefly describe what they are and how you can apply them in your account according to the type of your business. To understand attribution model,… Continue reading How to use Attribution Models in Google Analytics
How to create filters in Google Analytics
Google analytics has proved itself as the number one tool in the game of digital analytics. But, if you are a big company then a significant amount of your traffic is from your company’s employees only. Those visits should not be counted because, simply, they are irrelevant to your concern. But how would you remove… Continue reading How to create filters in Google Analytics
How to implement Enhanced Ecommerce Tracking using Google Tag Manager
Enhanced Ecommerce tracking feature in Google Analytics lets you measure user interactions with products on your webstore across all the user’s shopping experience. This is one of the best functionality that Google Analytics has to offer as it can track every minute details related to your Ecommerce site including: product impressions, product clicks, viewing product… Continue reading How to implement Enhanced Ecommerce Tracking using Google Tag Manager
10 Tips to improve your Facebook Ads report in Google Data Studio
Google data studio is a reporting and dashboard creation tool which integrates with many platforms and is easy to customize. It makes data visualization easier and helps in taking key business decisions using reports. Right now it’s being offered for free for Google account and Google cloud platform users. You can create many reports using… Continue reading 10 Tips to improve your Facebook Ads report in Google Data Studio